The Labs at BEACON

Foundation, Eyes, Contouring, and Eyebrow Makeup Videos

Come on in and let’s learn together! If you’ve always wanted to learn how to apply makeup like a pro, these fun, easy-to-follow video guides are for you.

Featuring different areas of focus – foundation, eyebrows, eye makeup, and contouring – these makeup videos will teach you how to position your hands, arms, and face, while showing you proper application technique and helping you choose your own unique style, so the finished product feels like the best version of you!

Welcome to The Labs!

  • Brow Lab

    Your eyebrows define your entire face, and it can be tricky to get yours shaped just right!

    Inside this how-to eyebrow makeup video, you’ll learn how to choose the eyebrow shape that’s right for you, the products you need, and how to measure and sculpt the perfect brow.

  • Eye Makeup Lab

    Always wished you could apply the perfect smoky eye but afraid you’ll end up looking like a raccoon? I’ve got you, girl!

    This eye makeup how-to guide teaches you how to master eyeliner, mascara, and eye shadow to create stunning looks all on your own.

  • Foundation Lab

    Step inside this video and never feel like your foundation looks like an off-colored mask again!

    We’ll talk about choosing your shade, the importance of full-coverage foundation, and how to apply so your skin still looks like skin – only flawless.

  • Cheek + Contour Lab

    Applying blush is tricky – you either give yourself a subtle glow or feel like a clown. And contouring can feel complicated and impossible to do yourself… but you can totally handle both!

    This cheek + contouring makeup video helps you choose the right colors for your skin tone and contour in a way that looks natural but elevated.